About Us

If you’re in the market for custom jewelry design, repair, restoration of a family heirloom, or an extraordinary piece from our showcases, you are in the right place!

I’m William Clayton Greene III, better known as Willy, a second-generation goldsmith who learned the trade at my father’s side. Not only was I lucky enough to learn from a master goldsmith, but my mom is also a talented artist when it comes to drafting, rendering and illustration. Together, they started William Greene Fine Jewelry Design.

Being raised in the shop, admiring my pop’s craftsmanship, dedication to his art, and relationship to the community led me to where and who I am now. I’m eternally grateful for the unique skill set, attention to detail, and mastery of the craft I learned sitting beside my father.

In 2015, my wife Lily and I took ownership of our Scott’s Valley workshop and showroom. We work as a team, just like my parents, continuing my family’s legacy of over 40 years serving the area’s every jewelery need.

Come visit us at our  Scotts Valley location.