About Us

The william greene story

If you’re in the market for custom jewelry design, restoration and repair or an extraordinary piece from our showcases…we truly welcome you here!

I’m William Clayton Greene III…better known as Willy.

I am a second-generation goldsmith, learning my trade growing up at literally at my father’s side, ultimately being raised in the shop and really admiring all that my Pops did led me too where and who I am now.

In taking over our Scotts Valley shop in 2015 my wife Lily and I are truly taking up where my Mom and Pops left off. Not only was I lucky enough to learn from a Master Goldsmith but my mom also had amazing artistic talent in drafting, rendering and illustration.

Together, they started William Greene Fine Jewelry Design in Scotts Valley.

Today, Lily and I own and operate Scotts Valley location.

Please feel free to visit us at our location!